Search Engine Optimization has become a competition where different companies constantly battle other businesses for a position on the first page of Google. How often does an audience search beyond the first page of Google when looking for a particular product or service? In fact, the average visitors don’t even click beyond the first five pages on a search engine results page. Your competitors could be taking away a huge portion of your potential customers if your competitors outrank you.
It’s not a secret that building a solid SEO strategy can be a difficult and long process, but search engine ranking and visibility is everything in the world of digital marketing, and SEO strategies can make or break a business.
So how exactly will you outrank your competitors?
No, it's not any overnight magic and is rather a long process because as you keep outranking your competitors one by one the tougher it gets as you move up on the list. Have patience and work smart and watch yourself at the top of the list, above all your competitors.
1. Begin with Keyword Research
The first step to any successful SEO strategy is Keyword research. Begin with thinking like a customer looking for the product or service you are offering. What words or phrases would you choose? which words would precisely define a bigger part of your website? or which piece of content would you want to show up for when people search for them on Google? These words or phrases that would mean everything your website and your company is trying to reach out to people with, will be your keywords.2.Optimize Website for Keywords using SEO
Once, keywords you want for your website are chosen for ranking on Google search list, get going to optimizing your website and take it up a step ahead with SEO efforts. Make sure the chosen keywords and the relevant keywords appear as frequently as possible on your website (or at least on the page of your website you wish to rank for that keyword). The relevant keywords should appear in page URLs, titles, headers, file names, alt texts, and meta tags. Relevant Keywords should be included in both the existing content and source code on the page you’re trying to rank on Google.3. Write Innovative and Attractive New, Engaging Content Based on Keywords
All the pages of your website can be powered up to improve your rankings on the search engines as long as you build them up with innovative and attractive content based on your chosen relevant keywords. This includes blog posts, product pages, or FAQ pages, and directories. Filling your website with quality relevant and varied content is one of the single most important SEO tips. One of the easiest ways to incorporate your keywords into your website, having a blog on your website, along with internal links and backlinks. It should be kept in mind that there are real audiences looking at your website and the goal is to appeal to them and satisfy their needs.4. Use Internal links and backlinks:
One of the simplest factors to rank that you can utilize to increase your SEO strategy is increasing the number of internal links on your website, and hence of course, organic traffic. Link out to webpages you want to improve the ranking for on various other pages of your website. You may want to return to and edit old blog posts to insert internal links to other webpages or blog posts on your website. Internal linking can potentially improve a website’s DA (domain authority) and ranking power and can also help in website navigation. The more pages your website has, the more convinient you will have to add internal links. So start blogging, and post new blogs on a regular basis. It should be made sure that links are relevant and not just for the sake of linking.
5. Carve out Your Load Time
In digital marketing in general, the speed at which your webpage loads affects its SEO and this is a proven fact. All your other SEO strategies could be in vain if your website loads slowly. Your website and landing pages should load in three seconds or less, ideally. A lower page speed could also lead to a high bounce rate, which can affect badly on your search engine rankings even more. Considering to remove any unnecessary widgets, multimedia, or plugins, could help increase your load speed.
6.Gear Up Your Site with Breadcrumbs
Consider adding breadcrumbs, while you’re improving your website to make it easier for search engines to find you. Breadcrumbs are navigational metrics that help people and search engines handle your site when it comes to web design. When somebody runs a Google search and finds your website, these breadcrumbs will show up and show users exactly where on your site they are clicking to. Each of the breadcrumbs is clickable. There are numerous types of various breadcrumbs you can implement for your website, the most common being hierarchy breadcrumbs. It shows users how many clicks it will take to get back to the homepage and in terms of your website structure where the user really is.7. Social Signals
Social media engagement such as re-tweets, likes, Pinterest pins, and social shares improve search engine rankings. Fill your website with attractive content that the audience will take interest in reading and that is easily shareable. Make blog posts much easier for readers to share on social media by add share buttons to your blog posts. Frequently share content from your website on your business’s social channels and business groups. It should be noted that a part of all content posted on your business’s social media should link back to the website. Also asking social media users and influencers to share your articles could be a positive move. Although links from social media don’t have a direct impact on your website rankings on a search engine, you can drive direct traffic to your website, and that too more in number and helps increase your ranks on search engines.
8. Analyse
Since the goal is to improve rank on the search engine search list, regularly check how your website ranks on different search engines for your chosen relevant keywords. Remember to track your progress on a daily basis. There are various analytics tools online which can be used to see your position rankings on the search engine result page. Keep in mind that search engine optimization is a slow and long time process. You should reevaluate your strategy if you are not getting the results you wanted after your set time frame. It could be anything like the chosen keywords is too competitive or the SEO strategy is not aggressive enough. Whatever the reason be, analyzing can help you find it out.CONCLUSION
There is nothing really big that can stop you from growing. A few things that you need to remember when trying to rank your website on search engines and you will be there. Keep the faith and believe in what you are doing and take help when you need it. Hiring someone to manage your SEO may at first seem like a big expense, but it can save you a lot of time as well as money, over a period of time. An expertly organized SEO strategy can also earn you plenty of revenue in the long run when you begin to outrank your competitors!To know more
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