Content marketing is simple terminology for a complex process, taken at face value. Content is creating information that meets all the customers’ needs, and marketing is distributing and promoting it to a targeted group of people. Marketing is all about behavior and action. Content Marketing is about web site traffic or generating buzz or press mentions, and all that leading to profitable customer behavior. Marketing is impossible without great content.

Every bit of your content marketing focus must affect prospect or customer behavior. When behavior becomes the cornerstone of your content, the promotion and distribution of that content take on a different stand than just creating buzz or traffic. Every word and every page you create should have the purpose to drive the ultimate customer action. The basic principles of content promotion are often simple and often overlooked.

1) KNOW WHO YOUR AUDIENCE IS:

You need to direct content in a way that will resonate with your audience which is why the most important aspect of content marketing is knowing who your audience is. knowing who your audience makes it easier to reach the right audience and drive them to convert.

There are numerous ways to find out who your audience is, but one thing important and effective way is to create audience personas. By collecting and relating facts about an audience we can establish the behaviors and trends of those we want to start a conversation with.

An accurate idea of your actual target audience will help you in creating content that suits just not the type of your business but also the audience that is or will be associated with it.

2). PERMISSION IS NECESSARY

Any content that you deliver to your audience or potential customers that are not specifically requested could be considered spam. hence, it is crucial that you have your customers opt-in to your programs which means that they have specifically requested your ebook, newsletter, magazines, etc., for both your print and email content programs.

According to CAN-SPAM law, you have a right to use email to communicate with your customer but that doesn’t mean that you can send them uninvited information on a regular basis. As long as you have some kind of permission, you can use email information to get their permission to send them your content. Use new offers, discounts, gifts to get them to sign up for your content. The law also states that you must also give your customers the option to “opt-out” or unsubscribe to any of the content you sent them as well.

3). CONTENT AND PROMOTION WORK HAND IN HAND

Content and promotion of that content work hand in hand. The content that you create for your audience will have nil value if it doesn't even reach your audience.

You drive traffic to your website only when your audience is aware of your presence in the market. But how will your audience know that your business even exists? yes, promotion is the key. If you create great content and no one knows about it, to engage to it, you’re simply wasting time and effort on your content which is of no value. A combination of content as well as link networking, public relations, social networking, and gaining visibility is the ultimate strategy that helps your business with brand awareness. When you are building relationships with the media in your particular industry through your business, you are building a community of audience of your content. This distribution network is necessary to gain the most out of the great content that you create.

Almost all companies believe they can create great content on a regular basis. A brand, more often than not, will engage in a content project say a blog, without promotion, not see positive results, and stop the initiative of creating further content, thinking that the content didn’t meet customer satisfaction. The majority of the time, the problem was in the marketing and promotion of the content and not necessarily in the content.

4). Having value in the content is important

Imagine watching or reading some article you cannot relate to. It either becomes illogical to you or you easily get bored. Hence, it is very important that the content you create is valuable to the user. The audience who start reading content is usually expecting something out of it which keeps them engaged to the end of the content, so when creating your content help your audience concentrate and reach their end goal. When you add valuable content, the audience starts respecting the person behind that content and they return again to get more valuable information.

Another way of making sure that the content has value is to incorporate a voice and tone that reflects your business in your content. Every business has a unique identity and a voice of their own. These identities become compatible with brands and when it comes to marketing strategies and actions, they create consistency across the industry. The goal is to become popular through content alone. When you are writing or executing your content make sure the identity and voice of the brand reflect well in the content and resonates well with your audience.

5). Meet Your Customers Where They Are Plus One

Choose the media platform you will be on, depending on your customers. That been said, give your audience content on a media they already use, but also, you need to be innovative. Interact with your audience better by establishing the right channel to reach your audience and save your time and energy by avoiding the wrong platforms. When you are writing or creating content, keep in mind that there are different channels and media platforms to interact with and different ways to create content for each channel. So, don't limit yourself to one channel or one media platform, as a multi-channel marketing strategy can get you great results when managed properly.

Just because your analysis says that a small percentage of your audience engage in online video, doesn’t mean you can’t get your audience there. As long as the content you create is truly important and is valuable, you have the opportunity to be seen as an innovative content writer just by the type of media platform you are using to promote your content. If you create a valuable video on a topic your audience needs to hear about, they have smartphones and laptops with an internet connection to get them there.

Conclusion

Strategies of content marketing are always important. knowing when and where to upload your content is proportional to the number of audiences you attract and more importantly, the type of audience you attract. Also, the type of content you create should never stay static. Strategies become less effective over time and inventing or adopting new ones is what will keep you progressing. With time, shift your focus to producing more in-depth content on a regular basis. Along with the above principles, keep in mind that what is trending today might not be trending tomorrow. What the audience likes today, they might not be interested in tomorrow. Try not to get into controversial topics as content when trying to drive in traffic, as in the long run, it may leave a bad impression on the audience. Overall, Content marketing will always be evolving, so make sure you and your strategies and content are evolving with it.

Now you are all set up with your business as well as a website. Now what? How do you get the word out about your website and your business and where do you focus your resources? First, let’s get some of the basic points out of the way. You want to make sure you’re taking full advantage of the external sources given to you absolutely for free.

So, here the top 5 best social sites to spread the word about your business and to get the right kind of audiences that you actually need for your business:

1. Facebook

With a wide user base and demographic of users, Facebook is number one on the list of the top 10 social media sites for business.

Whatever be the business goal: website traffic, brand awareness, lead generation, online conversions, when used properly, Facebook could make a notable difference in reaching your goals. It is also a great platform to find their target audience and get in front of them.

Facebook platform is by far the most developed of all of the social media platforms. On Facebook, your targets can be classified by gender, age, employment, purchasing behaviors, interests, relationship status, and much more! This helps you to target your exact audience and put your content and advertisement in their newsfeed where they are already scrolling.

2.Instagram

Instagram comes very close behind Facebook on the list of social media sites for business as Instagram is owned by the same person who owns Facebook, and has approximately 500 million daily active users.

CEO of Facebook, Mark Zuckerberg, saw the benefits and so much potential in the platform of Instagram that he bought it out in the market just 18 months after it launched, and the platform has continued to grow since.

Instagram not only has its own set of organic benefits but also has all of the same paid benefits as Facebook

On Instagram, you can grow your followers organically, which is, you can achieve results without directly paying for them in terms of money and therefore grow the reach of your profile and posts organically as well whereas, on Facebook, it is not completely so since then you have to pay for advertising campaigns to grow your followers and increase the reach of your page and posts.

3.Pinterest

Pinterest is a social media platform you want to be on, if your business falls within a creative industry of any kind.

Pinterest has approximately 291 million monthly active users. Out of those users, close to 81% are women, 93% of active users said they use Pinterest to plan for buying products.

Pinterest, in addition, has some organic features that other social platforms do not have. The amount of keywords in a post and if they align with what a user has searched on Pinterest determines the organic reach on Pinterest.

Pinterest gives businesses a chance to imperatively plan their content to contain words that are searched the most on Pinterest, without having to use extra advertising funds.

4. Youtube

Youtube provides a video platform that allows users to watch videos and/or upload them just by the use of the internet and no extra charges.

YouTube approximately, has 2 billion monthly active users, giving your business the chance to share relevant content with over 30+ million daily active users who are likely to watch it.
With YouTube having the benefit of visual content, it is likely to meet a greater number of audience than many other social sites.
Youtube has the unique stance of being owned by Google because of which YouTube has access to Google’s advertising feature, and when running YouTube ads, you can use this to your advantage.
With the proper keywords, you can optimize the search of your company’s YouTube videos because Youtube also mimics its parent company Google.

By including the searched keywords in the video description, your title, and the actual list of keywords in the keywords tool you can make your YouTube videos have higher search rankings without having to spend extra money on advertising.

5. Twitter

With approximately 336 million monthly active users, Twitter is one of the older social media platforms. Though Twitter is most known for its feed of real-time updates, you can post photos and videos along with a character-limited copy.

Twitter is great for engaging new potential customers through its use of hashtags. Customers can search a hashtag and find other posts from buyers and businesses alike that have used that hashtag which means that you can find target audiences searching for something that your company offers.

Conclusion:

When it comes to choosing the social media sites it’s most important to keep in mind and watch out whether your brand’s target audience is active on those social media sites, regardless of the size of the social media sites, or how many active users it has. It is true that larger social media sites cover a wide range of interests and topics, which makes it suitable for most brands which are as important as finding the right audiences on those sites. Other Social media platforms you could also consider are Linkedin, Tumblr, Reddit, Snapchat, mix, and many others. So don't hesitate and keep spreading the word and watch your business grow.

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Visit website: https://kreativedigitalguru.blogspot.com/
Email us: business.architabanerjee@gmail.com
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A major benefit of promoting your business on Facebook is everyone, these days is on Facebook. Facebook can reach your target audience and that too in the shortest period of time. It is the most targeted form of promotion and that too almost free. You can promote your business to the audience by age, behavior, interests, and location. You can use Facebook to promote your business by engaging audiences and build a personal connection by building trust. Promoting your business on Facebook is fast as it drives immediate results. You can start by reaching hundreds and thousands of people today. So, if you are looking for a fast way to drive traffic to your website and converting leads, promote your business through Facebook.

1. Create a Page escalating your Business Presence.

The ability to create relationships between businesses and their audiences is one of the major strengths of social media marketing. The business to customer interaction that happens on social media makes audiences feel that they have experienced a brand in a meaningful way and that they now have a special relationship with that brand. Imagine how much this feeling is escalated when a customer is interacting with the person behind that brand and not just with “the brand”.

You may or may not already have a personal Facebook account, depending on your personal social media habits. Facebook will allow you to create a page for your public if you do have a personal account and you prefer to keep your personal profile private. You can, otherwise, use your personal profile to interact with audiences. Gain followers by engaging with the audience who are frequent visitors of your brand’s page.

2. Maintain a Sturdy Brand Presence.

Do not stop posting content on your brand’s page even if your company’s Facebook posts don’t show up in your audience’s news feeds because they most likely won’t without paying to promote them.

The audience today often use Facebook as a search engine to find out more about what they need as well as a company, whether that means basic information like contact and hours of operation, or what customers have to say about them. A vigorous, active page that’s full of regular posts and lots of audience engagement is a great step to exhibit the fact that your customers enthusiastic as well as satisfied with your brand!

3. Join Facebook Groups and Engage in Important Discussions.

When thinking of online networking, most people think of LinkedIn first, but Facebook groups actually offer a similar opportunity for professionals and entrepreneurs. There are numerous Facebook groups dedicated to various industries, professions, and interests. Look for groups where your target audience is likely to be found. Use your personal account to join groups of colleagues, as well.

Your name will become more recognized – and synonymous with industry leadership and expertise as you contribute more to the conversations taking place in these groups. It should be kept in mind to never come across as salesy in your discussions. It could easily turn off the potential stream of leads and connections if you start promoting your business instead of offering genuine advice and thoughts. Customize your search for groups based on various keywords – and also useful suggestions that are based on your profile.

4. Share and promote to share blog posts.

When posting your company’s blog posts on your personal page or profile, you should also ask your team of employees, close associates and partners, your current customers, and even your personal friends and family to share your company’s posts on their Facebook pages and feeds, as well which is called cross-pollination, and it’s one of the Five Principles of Momentum

Cross-pollination is to make use of every single resource your business has in your marketing strategy and allowing all to inform your services to others. With each one of these resources contributing to the campaigns, you create something innovative and powerful, and your marketing crusade escalates as a result. By adapting the reach of personal profiles and the multiple followers you achieve with their posts, you can get your content out to new audiences – for free!

5. Create Your Own Group.

Facebook’s greatest benefit is that it allows you to create your own group where you can choose to accept the audience with the same interest as your business. It provides you a group of audience and potential customers who are constantly connected to you and are open to hearing your message.

Engage with the audience admittedly, whether that means responding to their comments on your own, writing on their walls, conversing in groups, or introducing people to each other. You will have created a chain of friends who look approvingly at you and your business. Exposure to these audiences will help gain more reputation for your business.

Facebook marketing may be a paid platform these days, but it’s also still about developing relationships, making connections, and sharing your ideas and advice with others. You just must know the right strategies and content in order to be able to continue to do so for free.

6. Post regularly on your Facebook page

The audience and customers want to feel like they know your business and can relate to it. Hence, post as regularly as you can, once per day, at least. Along with posting regularly, it is important to post quality content. Along with contents related to your products and services, share how the employees work, behind-the-scenes information which shows your dedication to quality and transparency which again helps gain the trust of the audience in your brand.

If you are not sure of what your customers want to see, start experimenting. You can also use the voting poll feature of Facebook asking audiences what they would prefer to see. Facebook Insights is another important feature that is free for every business page and shows valuable information, such as how many people it reaches and how many people engage with each post.

When posting on Facebook, take up too much of your time could be a major concern. Here, you can consider using Facebook's publishing tools to schedule posts in advance which helps you streamline the posting process and also makes sure that you don’t forget to post at least one post daily as you prepare and schedule a number of posts together.

7. Write innovative and attractive content for your Facebook audience:

By posting a lineup of content, such as images, videos, gifs, blogs, articles, press releases, infographics, etc., you are much more likely to engage and entertain your audience. Another great way to create engaging content is by asking a question at the end of each post. This can help escalate your engagements and make your page more connected and interactive overall.

Boost sales and audience engagement by creating different contests and allowing customers to win prizes, gifts, discounts, etc,. Create questionnaires which could also help you know the audiences better like what they like and their kind of lifestyle.

8. Make Use of Every Facebook Feature

There are various more features on Facebook that can help make interaction with audiences easier.

Engage with your audience in real-time as you can go live on air – Facebook Live. A notification will be received by your followers that you are going live and can tune in to watch you. The recording is also made available for playback so followers can watch later if they are unable to tune in real time. You could be interviewing a guest, demonstrating how a product is used, or showcasing an event where you may be exhibiting. It could also be a survey video where you are asking your customers who have used your product and service to give brief feedback.

Use the most in-demand, the growing trend these days – Facebook video. 85% of businesses are utilizing video content as a marketing tool because it is the most effective tool being used in recent times. What could be better than a video to portray emotions and sentiments that your audiences can relate to? Video consumption, mostly mobile video consumption is on the rise. Use Facebook Video to get that planned video content in front of your Facebook audience to get them to engage with your products and services.

Post content that will appear on user's feeds for 24 hours- Facebook Stories (Stories expire after 24 hours.) This tool is of great help that boosts your business's organic reach, which is getting more difficult day by day to achieve on Facebook as the platform continues to grow. As all the stories appear at the top of the page it will be hard to miss if your post on stories is attractive.

9. Always have a Plan before you step ahead

A crucial part of an overall strategy that complements your other online activities is organizing and deciding what and when to post on Facebook. Plan and track content that is published on Facebook and other marketing platforms and channels.

Use a content calendar to make sure that important holidays are recognized, and posts are made accordingly, sales are announced, company announcements are shared to your Facebook page. A content calendar helps you and your sales and advertising team not forget when to post what and if a post is to be made to make sure it is not repetitive of a previous post.

Conclusion:

In today’s market, the most cost-effective advertising investment any business can make is Facebook. The benefits of promoting a business through Facebook are endless. You can increase your business growth into multiples with Facebook. It is cheaper than almost every alternative form of advertising. The more precise targeting options are available on Facebook than the rest. You can target website visitors, previous customers, and specific demographics. You can increase brand awareness, your touchpoints with your audience, and credit to conversions in the future.

To know more

visit website: https://kreativedigitalguru.blogspot.com/

email us: business.architabanerjee@gmail.com

contact us:+91 9330916556

Search Engine Optimization has become a competition where different companies constantly battle other businesses for a position on the first page of Google. How often does an audience search beyond the first page of Google when looking for a particular product or service? In fact, the average visitors don’t even click beyond the first five pages on a search engine results page. Your competitors could be taking away a huge portion of your potential customers if your competitors outrank you.

It’s not a secret that building a solid SEO strategy can be a difficult and long process, but search engine ranking and visibility is everything in the world of digital marketing, and SEO strategies can make or break a business.

So how exactly will you outrank your competitors?

No, it's not any overnight magic and is rather a long process because as you keep outranking your competitors one by one the tougher it gets as you move up on the list. Have patience and work smart and watch yourself at the top of the list, above all your competitors.

1. Begin with Keyword Research

The first step to any successful SEO strategy is Keyword research. Begin with thinking like a customer looking for the product or service you are offering. What words or phrases would you choose? which words would precisely define a bigger part of your website? or which piece of content would you want to show up for when people search for them on Google? These words or phrases that would mean everything your website and your company is trying to reach out to people with, will be your keywords.

2.Optimize Website for Keywords using SEO

Once, keywords you want for your website are chosen for ranking on Google search list, get going to optimizing your website and take it up a step ahead with SEO efforts. Make sure the chosen keywords and the relevant keywords appear as frequently as possible on your website (or at least on the page of your website you wish to rank for that keyword). The relevant keywords should appear in page URLs, titles, headers, file names, alt texts, and meta tags. Relevant Keywords should be included in both the existing content and source code on the page you’re trying to rank on Google.

3. Write Innovative and Attractive New, Engaging Content Based on Keywords

All the pages of your website can be powered up to improve your rankings on the search engines as long as you build them up with innovative and attractive content based on your chosen relevant keywords. This includes blog posts, product pages, or FAQ pages, and directories. Filling your website with quality relevant and varied content is one of the single most important SEO tips. One of the easiest ways to incorporate your keywords into your website, having a blog on your website, along with internal links and backlinks. It should be kept in mind that there are real audiences looking at your website and the goal is to appeal to them and satisfy their needs.

4. Use Internal links and backlinks:

One of the simplest factors to rank that you can utilize to increase your SEO strategy is increasing the number of internal links on your website, and hence of course, organic traffic. Link out to webpages you want to improve the ranking for on various other pages of your website. You may want to return to and edit old blog posts to insert internal links to other webpages or blog posts on your website. Internal linking can potentially improve a website’s DA (domain authority) and ranking power and can also help in website navigation. The more pages your website has, the more convinient you will have to add internal links. So start blogging, and post new blogs on a regular basis. It should be made sure that links are relevant and not just for the sake of linking.

5. Carve out Your Load Time

In digital marketing in general, the speed at which your webpage loads affects its SEO and this is a proven fact. All your other SEO strategies could be in vain if your website loads slowly. Your website and landing pages should load in three seconds or less, ideally. A lower page speed could also lead to a high bounce rate, which can affect badly on your search engine rankings even more. Considering to remove any unnecessary widgets, multimedia, or plugins, could help increase your load speed.

6.Gear Up Your Site with Breadcrumbs

Consider adding breadcrumbs, while you’re improving your website to make it easier for search engines to find you. Breadcrumbs are navigational metrics that help people and search engines handle your site when it comes to web design. When somebody runs a Google search and finds your website, these breadcrumbs will show up and show users exactly where on your site they are clicking to. Each of the breadcrumbs is clickable. There are numerous types of various breadcrumbs you can implement for your website, the most common being hierarchy breadcrumbs. It shows users how many clicks it will take to get back to the homepage and in terms of your website structure where the user really is.

7. Social Signals

Social media engagement such as re-tweets, likes, Pinterest pins, and social shares improve search engine rankings. Fill your website with attractive content that the audience will take interest in reading and that is easily shareable. Make blog posts much easier for readers to share on social media by add share buttons to your blog posts. Frequently share content from your website on your business’s social channels and business groups. It should be noted that a part of all content posted on your business’s social media should link back to the website. Also asking social media users and influencers to share your articles could be a positive move. Although links from social media don’t have a direct impact on your website rankings on a search engine, you can drive direct traffic to your website, and that too more in number and helps increase your ranks on search engines.

8. Analyse

Since the goal is to improve rank on the search engine search list, regularly check how your website ranks on different search engines for your chosen relevant keywords. Remember to track your progress on a daily basis. There are various analytics tools online which can be used to see your position rankings on the search engine result page. Keep in mind that search engine optimization is a slow and long time process. You should reevaluate your strategy if you are not getting the results you wanted after your set time frame. It could be anything like the chosen keywords is too competitive or the SEO strategy is not aggressive enough. Whatever the reason be, analyzing can help you find it out.

CONCLUSION

There is nothing really big that can stop you from growing. A few things that you need to remember when trying to rank your website on search engines and you will be there. Keep the faith and believe in what you are doing and take help when you need it. Hiring someone to manage your SEO may at first seem like a big expense, but it can save you a lot of time as well as money, over a period of time. An expertly organized SEO strategy can also earn you plenty of revenue in the long run when you begin to outrank your competitors!

To know more

visit website: https://kreativedigitalguru.blogspot.com/

email us: business.architabanerjee@gmail.com

contact us: +91 9330916556

In simple terms, inbound marketing is the method of helping and drawing potential customers to find a company rather than the business pushing its products and services to the customers. Though, it frequently happens before the customer is even ready to make a purchase, making early contact with a company can turn into brand preference and, finally, leads to revenue.

Inbound marketing is a tactic that utilizes many forms of marketing like blogs, search engine optimization (SEO), content marketing, events, social media, and others that create brand awareness and attract new businesses and audiences. Where outbound marketing reaches out to customers with their products and services, inbound marketing focuses on a brand being visible to target audiences, so potential customers come to that brand. Instead of chartering attention, companies employing inbound marketing focus on new strategies geared towards developing relationships, building awareness, and generating leads.

These methods make a brand innovative and attractive to customers because they do not make audiences feel like they’re being sold to. The content provided by inbound marketing is entertaining, educational, and welcomed by customers. Inbound marketing can return drastically better results as well as better ROI (return on investment) than traditional marketing that disrupts anticipations rather than giving audiences an open invitation to engage when inbound marketing is done correctly. When customers find a company through inbound marketing, the brand has a stronger influence on their future marketing decisions and strategies and the feelings of the audience toward a business in general. The best part of this is that inbound marketing relies on brains rather than budget, completely, as it consists of entirely organic leads.

Inbound marketing has a powerful ability to connect a brand with audiences who are genuinely interested in what a brand has to offer. Aside from customer retention and lead conversions, inbound marketing can also be very useful for brand awareness, social media shares, and search engine optimization efforts. A booming inbound marketing campaign allows customers to engage with a brand at any time which allows a brand to generate qualified leads for a reasonable budget than traditional marketing. As the creation of content continues to increase, abundance and attention scarcity will only continue to climb. The empowered buyer should have all the information they need to make a buying decision at their fingertips in any place, at any time. Detail about a product or service, pricing, and product/service reviews are right in their sight, not to mention social media’s impact on information sharing. The key to being successful in this evolving digital world is the visibility through inbound marketing and increasing brand awareness by reaching out to the audience who makes it a point to find the best of what they need.

1. Inbound marketing drives more traffic onto a website

SEO and content marketing are two of the most basic components of any inbound marketing strategy. When a brand uses them both, the result is more competent traffic to a website that can turn into potential customers or leads. A business can get them by creating in-depth, informative pages that are relevant to customers, and are optimized for keywords.

Pages rank individually and not a website as a whole, as a result of which the more relevant content created, the more opportunities the brand has to rank for specific phrases and keywords, can continue researching and writing blog posts, article pages, and other types of content in order to rank for more searches in search engines like Google, Yahoo, etc,.

When a page ranks for more specifications and points, it gets more traffic, meaning that as a strategy is improved, higher traffic levels are drawn onto a website.

That being said, it’s critical to note that more visitors doesn’t always directly lead to revenue but the more audience a website attracts, the more potential leads come in contact with that company and with SEO, a high number of those audiences are likely to be significant leads.

2. Inbound Marketing Strengthens the Company’s Reputation

With outbound advertisements, audiences need to be made aware, why they should buy those products, whether it is done in descriptive language, facts, statistics, or even an endorsement from a popular public figure or influencer but the thing with inbound marketing is that the brand can show audiences themselves.

As long as high-quality blogs and articles on a website about products or services are published, the audience and visitors will associate that same level of quality with the brand.

Not only that but if a brand reaches out to other online publications, like industry blogs and popular news sites, new and different audiences may consider sharing those content or allowing the brand to write for them.

A place on a popular site can get a company’s name in front of a much bigger audience than just the brand's website. As long as the site has a strong reputation, the audience it reaches will trust that the brand represents a reputable business based on the host website’s willingness to feature the brand.

As a business grows the company’s presence on the sites that the target audience visits, the brand will become a familiar name to potential leads and that’s never a discredit when it comes to branding, brand awareness, or brand promotion.

In addition to this free publicity, most site owners allows a link to the brand's website as the source for the created relevant content which counts as a powerful link building strategy, and if the brand reaches out to high authority sites on a regular basis, the brand can begin to build relationships with writers and editors for more content to reach more audience and build more links.

When a brand earns more links from a variety of reputable sites, the company’s domain authority will increase, meaning it can earn higher rankings in search engine results and attract more visitors to the website.

3. Inbound Marketing Produces More Competent Leads

Consider how selecting the audience works with traditional marketing methods, a brand may probably be choosing TV channels, radio stations, and print publications based on their advertising departments’ descriptions of their audience.

Any media company that offers advertising scan provide businesses with a broad description of their audience, in terms of age, gender, and interests. But even if they’re absolutely correct with these descriptions, it is not guaranteed that their audience is interested in the company’s products or services.

With inbound marketing, however, a brand can reach audiences who are more likely to be interested in their products or services and not waste resources on random audiences who might not be interested in buying. When content is created with target audiences in consideration, like blog posts about industry trends and how-to articles the brand can naturally bring potential customers with an interest in those topics to the company's website.

Certainly, not every single audience who is interested in that industry will want to become a customer or become a customer, and some visitors may just want general information on a certain topic. Even so, the percentage of the no. of visitors who will probably become leads is much higher for digital or online content than traditional metrics.

Leads who discover a brand via inbound channels have the ability to explore that website and get a better understanding of who or what the brand is and what it has to offer before reaching out. They will have immediate access to the pricing information, products, services, and payment options and they can either make a transaction themselves or pass information to other decision-makers within their company.

This means that when a potential customer who found a brand as a result of inbound marketing, contacts the brand, it is for sure that they’re already familiar with what the company has to offer—and that they have a serious interest in working with that brand.

4. Inbound marketing is Self-Sufficient:

Inbound marketing takes place primarily on a company’s own website which is one of the biggest advantages of inbound marketing. This means that the content published and optimized can continue to generate results for years in the long run.

When traditional channels are used to advertise like radio or TV, ads need to be paid for even if to run for a short period of time and a set number of times. A brand may experience an increase in leads and sales, but as soon as the budget is spent, the ads stop running—and the customers stop appearing.

When pages on the web site are published, on the other hand, the cost of creating the content is the only cost involved, which can be in the form of the time of one of the employees or the amount it costs to hire an agency or freelancer.

Once the content is ready, it can live on the website for the long term, completely free of charge. As the pages gain traction in search engine results, and it is shared across all social media channels, they can continue to attract new audiences at every hour of every day.

Additionally, as the company becomes more well-known, it can grow its base of regular visitors which means that each piece of content published will have more impact. Not only that but as the audiences share these contents with their friends and followers, it will become even easier for the brand to grow.

It should come as no surprise that return on investment for inbound strategies is extremely high when considering that these kinds of results are possible without any ongoing fees. In fact, in inbound marketing campaigns, companies are three times more likely to see higher ROI than outbound campaigns.

5. Inbound Marketing Provides a Fortune of Relevant Information

The huge amount of analytical information inbound marketing offers is unarguably the biggest advantage that inbound marketing has over traditional advertising.

With traditional methods, it’s difficult to keep track of the results of a specific campaign. A company may notice an increase in sales during a particular timeframe, but if they are running multiple ads at the same time, it’s impossible to know which one of the ads caused the spike in traffic.

Some businesses try to disqualify this by using different contact numbers for different campaigns or putting different codes in newspapers or magazines and while these ideas are better than nothing, they are far from being accurate.

Inbound marketing allows a company to see the most accurate, measurable results of each of the marketing campaigns and the success of each strategy as a whole.

With different tools, one being Google Analytics, a brand can access information about it's most popular pages, the average time audiences spend on their website, where these audiences are coming from like social media, search engines, or links from other sites, and other data that’s specified to the company's goals.

This information not only helps see any weak spots in the marketing strategy as a whole but also how well each individual campaign is performing. This allows the company to make decisions backed up by accurate data about what to do when moving forward.

That being said, it is understood that not every company has the time to consult its analytics platform multiple times a week. If that’s the case it is recommended to consider consulting an outside agency to help better understand online success.

Even if the company chooses to handle the necessary changes on its own, getting an expert opinion on marketing strategies can make all the difference when it comes to attracting new audiences for a company.

Conclusion

Inbound marketing is the core of any business or brand. Without it, no marketing campaign can be reckoned as complete. Not to mention, inbound marketing is a long-term metric and businesses should not expect results out of it overnight. It is a slow but certain, rewarding process. So, for a business to make the best of it, it should invest in inbound marketing as early as possible because, at the end of the day, any business is survived by the customers, visitors, or audience who come on their own and then spread the word about the company.

To know more

visit website: https://kreativedigitalguru.blogspot.com/
email us: business.architabanerjee@gmail.com
contact us: +91 9330916556

Marketing budgets are usually spent on what digital marketers tend to focus on most: driving traffic to a website.

Yet, a much smarter and more effective marketing strategy is making the most of that traffic a brand acquires.

Firstly, unlike building traffic, it doesn’t require huge open-ended budgets. In most cases, with the provision of a reasonable amount of time, organic on-page SEO strategies are either free or much less expensive than trying to direct new clicks from outside.

Secondly, advancing in nurturing and generating potential customers allows a brand to understand the target audiences better and gather their own data, which will help growth in marketing strategy in the long run.

How to generate and nurture leads for the progressive growth of a business?

1. Building Feasible and Unceasible Customer Relationships

The most fundamental step and also the one that needed to be handled first is generating and building trustworthy customer relationships. Unless a brand has a well-defined marketing automation platform and a stable yet growing customer relationship management system, there’s no point in generating new leads.

On-going relationships need to be developed the moment a new lead comes in, otherwise, the business might and will lose those leads, which are not so easy to generate!

Contributing to a customer relationship building agency or software is always a good idea here. A brand may think that their sales team will be able to handle it manually, but once any agency or software is hired, a business can really see the difference when the team is empowered with a solid tool.

Some of the most recently discovered software, easy to use will be of great help because it makes the process very well organized and consistent. For each lead out there, it is important to know exactly:

>When and how a lead is acquired?

>How many catch points were there and which ones?
>Which catch point is still coming and when?
>Which sales employee was in touch with that lead?
>If the employee has performed well enough to convert the lead?

On top of that, a brand will require a detailed customer profile like their company's name, their budget, their contact information, etc.

2. Provide customers with what they Need

Generating a website that attracts already qualified leads is key to the success of lead generation, especially organic search engine traffic.

Imagine some audience searching for some product or service that has a direct relation to a business. Often, most audiences know what they need to find. And this is not just the actual answer to what the audiences were looking for. It is also about the process and the relevant action they intend to perform when finding what they need.

For example, if they are searching for a BMW car, they are shopping for one. These audiences are very close to a sale. But if they are searching for a car, they are likely to be at the very beginning of their research and they need answers that needed to be answered by a business.

Now, if a business is selling a BMW, it will want both of those audiences searching for a car, but the brand may want to abstain from active selling to the latter one. So, in this case, the business will need two types of landing pages matching both of these searcher's needs, their expectations about their searches, and their closeness to a sale. This is the fundamental search intent optimization.

The first important step to search intent optimization is using common sense and trying to put oneself in the searcher’s shoes. Searching for own business using different keywords on Google is another great idea as Google offers a lot of ideas and suggestions as to what its users are seeking.

This is where Search Engine Optimization is important as it helps search Google for target query and applies semantic analysis to identify related and underlying concepts to help you meet searchers’ expectations when creating a copy or when there are competitors using similar keywords.

3. Personalize Customer feedback and Returning Users’ Experience

As digital marketers, we tend to get preoccupied with attracting new audiences to our websites. In numerous ways, often, our returning audiences are neglected, which is a discredit because audiences who chose to come back to our website are generally prone to convert into leads or customers.

>They already know the brand and likely trusts it

>They already know what they want so they are closer to sale

Historically returning visitors have always converted better. The conversion rate of returning audiences is almost twice higher than that of new website visitors.

How you can make this number even higher?

The answer to this would be on-site marketing.

A retargeting or remarketing strategy means personalizing website users’ experience based on their past intercommunication with the website.

For example, if there is a committed campaign on Facebook and one of the leads came to the site twice as a result of it, it is most likely that that visitor came back for what they initially saw in the advertisement but wasn't ready to buy. So, it is important to contrive the call-to-actions to match that old campaign.

This increases the chances to catch new audiences’ attention and finally get them to convert.

4. Create and Market Unique Content especially videos:

Adopting videos for business promotion as well as on websites are not only found to be major conversion boosters but also they are becoming more effective:

Introducing a video on a landing page could increase conversions by 86%.

In a survey, it was found that 60% of millennials prefer watching videos over reading newsletters. This survey was done in 2017, so the numbers are definitely even higher by now. Not only Millenials but also the younger generation, which operates almost entirely through a video.

Relevant Content also plays a major role in bringing in traffic. Answering questions, providing solutions, and even offering step-by-step tutorials if the topic engages them could be a wise move. Basically, giving the readers all of the information they need, even if doing so may need a few hours for research and writing.

Although one may not feel like giving away valuable knowledge for free, these kinds of content allow a brand to demonstrate authority and expertise within the industry. It shows readers that a brand knows and understand what it is talking about and that it cares enough to help potential customers with their problems.

There are a lot of content makers and editors as well as video makers and editors present in the market that could be found online easily.

5. Create more Innovative and Attractive Landing Pages

Finally, the most important way to know the audiences' interest in the type of content is by creating an attractive and engaging landing page that would have almost everything that an audience is looking for. The critical question to ask here is: does it attract the audience for more than 5 seconds? This could keep the audience engaged on a page longer.

Starting with the headlines which are incredibly the most important in digital content because they have the power to hook readers to a page right away.

Blog posts, Email newsletters, and even social media posts need to make an impact in those 5 seconds, or the audience will just keep glancing and scrolling. The page, the way it looks, and all the content in it should be above all the content they have to choose from, all the distractions and stimulation. Above all, without a catchy headline, a landing page doesn’t stand a chance.

The overall structure of the design of a page will have a huge impression on the effectiveness and how well a landing page directs conversions. The primary purpose of a landing page should be to make it easy for a visitor to convert into a lead, so it is crucial that all elements of a page work together towards the satisfying of a new visitor that might lead to conversion, whether it is filling out a form, signing up for a newsletter, making a purchase, or downloading an ebook.

An effective webpage design makes smart use of colors and eye-catching images as well as customer engaging videos that they can relate to. Certain button colors such as green, yellow or red are said to increase landing page engagements, but above all, it is important to make sure that there is a strong contrast between button color and the background. There are many different button attributes-test color, placement, and size that should test to ensure an innovative, thought-provoking, decision-making, and effective landing page layout

Conclusion

Lead generation in digital marketing is the process of engaging and attracting audiences that could be converted into potential customers or leads. A business wants potential customers to find and follow the brand on social media, find their content, sign up for email, newsletters, podcasts list, and also pay attention to what others say about the brand.

However, a brand doesn’t want to attract just anyone. In fact, that does more harm than being helpful, sometimes.

A qualified lead is worth more to a brand than an unqualified lead. A brand would always want to attract prospects who not only can buy their product or service but have a genuine desire for it.

It takes valuable time and effort to convert a visitor to a lead or, in generating leads. A business should always have a clear understanding of the process and test new strategies. The above tactics will give new ideas and hopefully, help to convert more of current traffic into leads.

To know more
Visit website: https://kreativedigitalguru.blogspot.com/
Email us: business.architabanerjee@gmail.com
Contact us: +91 9330916556

In recent times, with the development of internet technologies and with most of everyone depending on the internet for their access to supplies and necessities (that is., basic needs as well as a luxury), website development has become imperative to any business’s success. Web development is one of the significant ways to ensure the success of your business by informing the audience of products and services a business offers, getting to know potential customers better, and understanding how to improve products and services further according to the changing needs and desires of the audience. Web development services include creating, building, and maintaining websites. It includes aspects such as web content creation, web publishing, web programming, web design, and database management, and one would certainly want to choose a top website development company and user interface (UI) design consultant. Having an online presence is no longer an option for businesses; it is a requirement!

1. Improve Business Credibility

An online business address is the simplest way to view a website. This is where audiences, customers, associates, and clients go to find a brand digitally.

The branded value proposition is identified from the "home page" which is the page that opens up first on a website, the "About Us" page informs visitors all about the brand and the "Contact Us" page informs visitors how to get in touch with the brand.

It regulates a business and improves integrity and credibility. It gives identity to a business and visual proof of its existence.

A company is often misled into thinking that a business page on Facebook is enough to build credibility. Having a website means a business has its own place, its own home in the digital world in the form of a domain. In a 2015 survey, 65% of respondents regard a company-branded e-mail as more trustworthy and credible than a generic one.

2. Build Your Business

Websites were used primarily for informational and promotional purposes before the widespread popularity of the internet. A website was more like a brochure one puts up to stay ahead of the competition but there wasn’t much purpose behind the content.
With the influence of social media, the growth of the Internet, and the popularity of mobile devices, the website has become an important and significant tool to build your business.

Customers favor brands with which they can coordinate their values. A website is a significant way to share a brand's story; tell the audiences why the business was started, specific goals, and what the brand hopes to accomplish with it. To get clients it’s not enough to have a fanciful online profile. Clients prefer to interact with businesses that have websites. A website gives the business a platform to highlight the expertise and experience of the business.

A business website can also find a team to help the owners run the business successfully. Setting up a Career page on the website where forthcoming candidates can fill out an application form and attach their resume in the easiest possible way to make things lesser stressful. Post job requirements in social media and link it back to the website and one can have the required team in almost no time.

3. Enhance Online Presence

The number of people using the internet and smartphones is expected to grow as the world becomes increasingly dependent on mobile technology to search the Internet. If a business does not have a website, it will be undermining its ability to generate income and a mobile responsive website, one that is accessible by mobile devices such as smartphones and tablets. According to surveys, 65% of online traffic comes from mobile devices. A mobile responsive website helps take advantage of the opportunities available in the digital world through the following ways:

>Improving Search Engine Rankings by optimizing the web pages of a web site which makes it easier for audiences to find relevant content.

>Distributing Content after creating innovative, relevant, unique, and usable content and distributing them through different channels such as blog sites and social media. Audiences who appreciate this content would want to know more about the brand behind and visit that website.

>Open 24*7 as a website never closes nor stops permanently. It is open even on holidays.

>Introducing Business Flexibility by outsourcing customer services and having agents manage all concerns and inquiries via chat or e-mail support at a website.

4. Build a Strong Relationship with appropriate industry

A business is defined as a breathing, living entity. Loyalty and trustworthiness are achieved when customers know that they are dealing with a company that recognizes and apprehends their needs and not just an organization that wants to profit.

It is crucial letting the Market Know “Who a business is”. Outside the Home and About Us pages, a blog page can be set up where a brand can share thoughts and ideas with their audience.

Inviting the audience to interact by encouraging them to post comments on the blogs, help address the needs of a business to a Market. Embedded survey forms and asking the audience to participate and convey their needs can take a business a step further ahead.

Educating the Market of the business by utilizing the 80-20 Rule which is 80% of content should be relevant to the needs of the audience while 20% should educate them about the business could help the market be aware of the business on a bigger scale.

Improving Customer Service like in addition to e-mail, mobile and landline, social media, installing chat support for customer service will give end-users more options to relay concerns and inquiries.

5. Efficient Way to Promote A Business

While still popular, traditional methods cover less ground and cost more money. Using traditional forms of marketing in a way means wasting valuable resources, time, money, and is also unsustainable; flyers, posters, print ads, and press releases usually end up in the waste bin.

Online marketing is more efficient, has a wide reach, faster, and inexpensive. There are many tools and techniques that can be used for online marketing but without a website, these strategies will fall short. Online marketing efforts create inbound avenues to a specified destination which is a website.

Among the most popular online marketing tools that you can be used to create inbound traffic to a website includes : Social media, Blogging, Email marketing, Embedded videos on the homepage

Online marketing is a sustainable process and the content will not go to waste. It can be easily updated and reused whenever needed.

6. Create a Tool for Sales Generation

Being the termination or exit point in the sales funnel, a website can also be an active and passive tool for generating income.

There are no available mechanisms to complete the transaction on- the- spot on a social media platform hence is very difficult to convert sales in social media. Whereas, an e-commerce website has a checkout counter where goods and services can be paid for right away.

PPC (Pay- Per- Click) advertising can also be a good source for passive income. Advertisers will pay every time a user clicks through their ad on a website.

7. Evaluate and keep Track of the Progress through Analytics

One of the most consequential benefits of having a website for a business is that through the use of analytics, it can keep track of its performance in real-time

Analytics will provide valuable data on how a business has been progressing within a period of time.

Key indicators of business performance include :

>number of visitors visiting the website.

>number of visitors who visit the website only once(“unique visitors”)

>Page views or impressions tells how many times a page has been read or visited. This gives an idea of which type of content visitors find interesting.

>Bounce rate is the percentage of visitors who leave a website without exploring past the page they landed on.

>Average time on site shows how long visitors view the content. The longer the average time on site, the better for a website.

8. Specialize and Polish a brand

Many business owners make the mistake of not working on their brand until they get some income or gain some profit.

One has to start working on a brand before launching the business. The brand gives the business its identity and the website makes it easier for customers and clients to understand what the business is all about.

The website is the most effective and efficient way to build and specialize in a brand:

>It places the branded value proposition front and center on the Home page.

>Search Engine optimization techniques on a website can help Internet users find a brand.

>It can be distributed uninterrupted through various online channels.

>A professionally made website shows how serious one is about their business.

9. Increasing Market Coverage and Reach

Having a website increases market reach and coverage as a website is a space in the digital world that can be accessed by people all over the world.

Say, for a school, it can offer online courses in specialized subjects to students outside the jurisdiction, hire teachers, and provide homeschooling to special children. To introduce a school for Business Leadership training it can create modules that can be uploaded on the website where students and appropriate audiences can learn more about it. Students who sign up for these courses will be able to access the modules and undergo online learning.

Just like a school, different businesses can increase their reach by developing a website and promoting it using social media, blogging, search engine optimization, and using other digital metrics.

10. Getting Valuable Information On Customers

Businesses that ran before the internet and likewise technology became widely available and probably depended on traditional marketing strategies to promote products and services.

Traditional marketing strategies include the use of press releases, broadsheet advertising, the use of Point-of-Purchase materials such as counter-top ads flyers, posters, and streamers.

Traditional marketing strategies are inefficient, expensive, unsustainable, deliver poor ROI (Return on Investment). It’s hard to track the performance of the marketing campaigns with the traditional approach.

In contrast, a website collects valuable data on visitors like:

>Where do they come from?

>What are the demographics?

>Are they using mobile or desktop?

>Which types of content are they interested in?

>What is the frequency of cart abandonment?

A website has built-in analytics that not only can be used to assess the performance of a business but also evaluate the effectiveness of a digital marketing program.

It is important to keep in mind that the internet keeps on evolving and creating innovative ways and to market businesses on the internet is challenging. What is trending today might not be trending tomorrow or a trend may stay for days. The secret to any successful business is staying unique, useful, and providing relevant information. Investing in effective web development services is crucial for businesses.

If a website seems unattractive and outdated, visitors will have an immediate negative impression. They won’t be tempted to stay on the website, which will deter them from the website. The business might miss out on leads because visitors will leave the page for a competitor's page. Web development is crucial since it affects how the audience perceives the brand. One can either make an impression on audiences to stay on the web page and learn about the business or leave the page and turn to a competitor. Good web development will help keep the leads on a page. The best way to ensure proper web development and design practices (and also optimization on the search engine) is to get in touch with a reliable web design agency.

To know more

visit website: https://kreativedigitalguru.blogspot.com/
email us: business.architabanerjee@gmail.com
contact us:+91 9330916556

Welcome To

Kreative Digital Guru

ABOUT US

Kreative Digital Guru

Our Professional Skills

Our Services

Digital Marketing

Search Engine Optimization

Social Media Marketing

Web Designing

Web Development

Logo/Banner Design

Some Of Our Blogs

1) KNOW WHO YOUR AUDIENCE IS:

2). PERMISSION IS NECESSARY

3). CONTENT AND PROMOTION WORK HAND IN HAND

4). Having value in the content is important

5). Meet Your Customers Where They Are Plus One

Conclusion

1. Facebook

2.Instagram

3.Pinterest

4. Youtube

Youtube provides a video platform that allows users to watch videos and/or upload them just by the use of the internet and no extra charges.

5. Twitter

Conclusion:

1. Create a Page escalating your Business Presence.

2. Maintain a Sturdy Brand Presence.

3. Join Facebook Groups and Engage in Important Discussions.

4. Share and promote to share blog posts.

5. Create Your Own Group.

6. Post regularly on your Facebook page

7. Write innovative and attractive content for your Facebook audience:

8. Make Use of Every Facebook Feature

9. Always have a Plan before you step ahead

Conclusion:

1. Begin with Keyword Research

2.Optimize Website for Keywords using SEO

3. Write Innovative and Attractive New, Engaging Content Based on Keywords

4. Use Internal links and backlinks:

6.Gear Up Your Site with Breadcrumbs

7. Social Signals

8. Analyse

CONCLUSION

1. Inbound marketing drives more traffic onto a website

2. Inbound Marketing Strengthens the Company’s Reputation

3. Inbound Marketing Produces More Competent Leads

4. Inbound marketing is Self-Sufficient:

5. Inbound Marketing Provides a Fortune of Relevant Information

Conclusion

How to generate and nurture leads for the progressive growth of a business?

1. Building Feasible and Unceasible Customer Relationships

2. Provide customers with what they Need

3. Personalize Customer feedback and Returning Users’ Experience

4. Create and Market Unique Content especially videos:

5. Create more Innovative and Attractive Landing Pages

Conclusion

1. Improve Business Credibility

An online business address is the simplest way to view a website. This is where audiences, customers, associates, and clients go to find a brand digitally.

2. Build Your Business

4. Build a Strong Relationship with appropriate industry

5. Efficient Way to Promote A Business

6. Create a Tool for Sales Generation

7. Evaluate and keep Track of the Progress through Analytics

8. Specialize and Polish a brand

9. Increasing Market Coverage and Reach

10. Getting Valuable Information On Customers

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